Job: Senior Marketing Specialist, Kratos Public Safety & Security Solutions, Fair Lawn, NJ
Kratos Public Safety & Security Solutions, Inc. (Kratos PSS) is an industry leader in security system integration focused on access control, video surveillance, communications, and building automation.
Kratos offers a generous benefits package which includes 401K matching, a generous paid holiday and paid time off program, an employee stock purchase program, health insurance, education reimbursement, and more.
Kratos PSS is looking for an enthusiastic Senior Marketing Specialist who will assist in developing the divisions’ marketing plan and be responsible for its implementation. The role will be focused on enhancing Kratos PSS’ brand awareness in the market place, positioning the company as a thought leader, and increasing lead generation. The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of our division. The Senior Marketing Specialist will report to the Manager of Marketing and Strategic Partner Relationships.
ESSENTIAL JOB FUNCTIONS:
Contribute to planning overall marketing strategy and initiatives and creating content calendar
Execution of all Kratos Public Safety & Security Solutions marketing initiatives
Lead events strategy including tradeshow participation, sponsorship opportunities, company-hosted events, and annual sales meeting
Manage digital marketing activities including company website, social media, and email campaigns
Design and develop sales and marketing collateral, online and print advertisements, press releases, presentations, and white papers
Create and distribute weekly divisional newsletter; contribute material to quarterly company-wide newsletter
Foster relationships with media contacts and monitor editorial calendars to identify PR opportunities
Track marketing metrics and Key Performance Indicators (KPI’s); compile reports for upper management
Assist with and leverage the CRM tool for tracking sales activity, distributing leads and generating outbound campaigns
Support Business Development Managers in their respective verticals
Support other functional departments such as service, HR Operations and other Kratos divisions so they can leverage our marketing footprint
Manage all brand elements such as logos, presentations proposal templates, ads and other look and feel media.
Assist in maintaining marketing calendar and budget
Manage lead sources and monitor for effectiveness
Oversee the lead flow from sources
Have the knowledge and ability to understand the target markets and areas of capability Kratos has in order to filter databases for appropriate opportunities
Conduct campaigns to insure customer satisfaction and evaluate types of systems sold comparatively
Other Job Functions
Other duties as required by manager
SUPERVISORY RESPONSIBILITY: N/A
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Adheres to the Kratos Code of Conduct & Ethics
Basic web coding knowledge (such as HTML, CSS, PHP)
Strong organization and prioritization skills
Proficiency with Google Analytics and web analysis tools
Ability to work well in a fast-paced, collaborative environment
Strong project management skills
Strong understanding of Microsoft Office programs
Experience with marketing automation platforms preferred
Proficiency in Photoshop and Illustrator or InDesign
Experience using Content Management Systems for web design (Sitecore preferred, but not required)
Background in B2B and/or B2G marketing of technology products
History of executing email and other direct campaigns that produce results within economical budgets
Strong writing skills
Experience in online marketing including SEO, PPC, link building and/or social media
Strong experience building and maintaining lead lists and database marketing
EDUCATION AND EXPERIENCE:
Bachelor’s Degree in Marketing, Public Relations, Communications, or related discipline preferred. Bachelor’s Degree in another field with commensurate experience will also be considered
3+ years’ experience in a marketing role
WORK ENVIRONMENT / PHYSICAL REQUIREMENTS:
Kratos PSS, a Division of Kratos Defense Systems, is not able to provide U.S. sponsorship at this time.
THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY INDIVIDUALS ASSIGNED TO THIS CLASSIFICATION. THEY ARE NOT INTENDED TO BE CONSTRUED AS AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED.
A REVIEW OF THIS CLASSIFICATION HAS EXCLUDED THE MARGINAL FUNCTIONS OF THE CLASSIFICATION THAT ARE INCIDENTAL TO THE PERFORMANCE OF FUNDAMENTAL JOB DUTIES. ALL DUTIES AND RESPONSIBILITIES ARE ESSENTIAL JOB FUNCTIONS AND REQUIREMENTS AND ARE SUBJECT TO POSSIBLE MODIFICATION TO REASONABLY ACCOMMODATE INDIVIDUALS WITH DISABILITIES TO PERFORM THIS JOB PROFICIENTLY. THE REQUIREMENTS LISTED IN THIS DOCUMENT ARE THE MINIMUM LEVELS OF KNOWLEDGE, SKILLS OR ABILITIES.